Meet Our Team
Meera Shah
Customer Experience HeadA beauty expert whose 15 years of cosmetics branding experience and community-building initiatives drive Velvet’s bold and nourishing lipstick lines.
Key Highlights
- Launched Velvet’s signature collection of 20+ lipstick shades
- Built a community of 1M+ beauty lovers on social media
Aisha Kapoor
Marketing HeadA formulation specialist whose background in skincare science and collaboration with dermatologists ensures Velvet’s long-lasting and skin-friendly lipstick formulas.
Key Highlights
- Developed Velvet’s award-winning hydrating formula
- Worked with dermatologists to ensure skin safety
Carlos Fernandez
Global Sales DirectorA digital strategist whose influencer partnerships and storytelling techniques power Velvet’s social media growth and campaign success.
Key Highlights
- Increased social media followers by 300% in one year
- Launched multiple viral influencer campaigns
Rohit Mehta
Marketing LeadA market expansion expert whose strategic retail partnerships and international outreach accelerate Velvet’s global presence and brand accessibility.
Key Highlights
- Expanded Velvet’s reach to 12 international markets
- Negotiated partnerships with top retailers and e-commerce platforms
Swati SIngh
Founder & Creative DirectorA customer experience leader whose loyalty programs and personalized support foster deeper engagement and ensure every Velvet customer feels empowered in their beauty journey.
Key Highlights
- Implemented round-the-clock customer support
- Launched loyalty programs increasing repeat customers by 50%
Mission & Vision
Pure Ingredients
We carefully formulate every lipstick with nourishing, non-toxic ingredients that care for your lips while making them look stunning.
Hydration Boost
Our lipsticks are enriched with moisturizing oils and butters that keep your lips soft, smooth, and perfectly hydrated all day long.
Long-Lasting Wear
Enjoy vibrant color that stays put through every moment, from morning meetings to evening outings, without the need for constant touch-ups.
Mindful Beauty
Beauty isn’t just skin deep—our products encourage self-love and confidence by letting you express yourself through bold and beautiful shades.
Cruelty-Free Promise
We are committed to ethical beauty practices. All our products are cruelty-free and never tested on animals, because compassion matters.
Eco-Friendly Packaging
Our packaging is designed with the planet in mind—recyclable materials and minimal waste, because beauty should never cost the Earth.
Frequently Asked Questions
Quick answers about Velvet Kiss lipsticks and collections.
What makes Velvet Kiss lipsticks special?
We focus on premium ingredients, flattering shades, and comfortable wear to suit all skin tones.